But DO Tell !!
Make a list of ways to show you care;
get the door, take their coat, offer refreshments, say 'Thank you", send a note, make a reminder/follow up call (List everything you can think of and make a priority of the ones that are important to the salon)
Now, Let's talk about the "Tell what you know" part, Talk Hair!
During the consultation, service planning words like; length, color, shape
At the shampoo bowl, healthy hair words like; moisturizing, color safe and strengthening
During the service and styling, explain the when, where, how, how much and why of every product you use!
Show how much you care before telling what you know~ Remember both are equally important to the experience!!